BUSINESS CASE STUDY
Brand Story and Website Transformation for Unlayered Health & Wellness
Unlayered Health & Wellness, a growing wellness brand, sought to elevate its digital presence and better communicate its purpose. While the company offered valuable services, it lacked a cohesive brand story and a website that reflected its professionalism and heart-centered approach. Simpletin Consulting partnered with Unlayered to develop a compelling brand narrative and redesign its website — creating a user-centered experience that builds trust, drives conversions, and positions the business for future growth.
The Challenge
Unlayered had a passionate founder, a loyal client base, and meaningful offerings — but the digital brand lacked alignment and clarity. The website did not represent the brand’s voice or values, making it difficult for visitors to connect emotionally or take action.
Our Approach
We broke the project into clear phases, beginning with strategy and ending with a tested, launched product.
01
Discovery and Research
Deep-dive into the brand’s mission, audience, competitors, and content gaps to build a solid foundation before a single screen was designed.
02
UI/UX Design
Wireframes, information architecture, and high-fidelity designs prioritising clarity, trust-building, and conversion — all aligned to a wellness audience.
03
Development
A fully coded, responsive website built to perform consistently across devices, with clean structure and fast load times.
04
Brand Story Development
A distinct brand voice and narrative framework that gives Unlayered a clear, memorable identity — across the website, social media, and beyond.
05
Usability Testing
Real users tested the experience before launch. Friction points were identified and resolved so the live site could perform with confidence.
06
Deployment & Final QA
End-to-end quality assurance, final refinements, and a smooth handoff — ensuring the brand launched exactly as intended.
The Solution
The result was a cohesive brand experience, starting from the moment a visitor lands on the homepage. The new brand story gives Unlayered a clear voice that is easy to recognise and remember. The redesigned website creates a journey for the user — from discovering who Unlayered is, to understanding how the services work, to confidently booking a consultation.
Key Improvements
A consistent and human brand voice across the site
Modern, clean design with wellness-aligned colours and imagery
Simplified user flow and clearer calls to action
Emotional storytelling infused throughout to establish credibility
Responsive design for mobile-first users
Client Testimonial
“Simpletin Consulting exceeded my expectations. They took the time to truly understand the mission and vision behind Unlayered Health and Wellness, and it showed in every detail of the branding and website they created. Their team is creative, attentive, and incredibly easy to work with. I’m beyond pleased with the final results and highly recommend them to anyone looking to build a strong, beautiful brand.”
Dr. Sarah Omodele
CEO & Founder, Unlayered Health & Wellness
Project Details
Company
Unlayered Health & Wellness
Completed
Completed: May 2025
Duration
One month
Service
Brand Story + Website Redesign
Students On This Project