Digital Marketing

Marketing is no longer analog like everything else we connect to our customers digitally. Let’s support you in reaching out to your audience.

Want to Drive More Traffic To Your Business?

Digital transformation is forcing today’s business to change their business models and adapt to the new market reality.
This new change is being driven by the customer because content is being consumed online.
Today, customers expect relevant content in relation to what they’re doing anytime, anywhere and in the format and on the device of their choosing. It’s the customer journey that dictates your strategy.

Marketing Can Be Overwhelming But The Good News Is, We Can Show You Options.

Brand Design & Strategy

A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.
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Today’s competition between businesses is rather sharp. To stand out among the crowd, a company needs to be unique and recognizable by customers. A strong brand is what stands behind each successful product. Innovation survey discovered that nearly 59% of people prefer to buy new products from brands familiar to them, and 21% say they are ready to purchase a product if it comes from a brand they like.

We help businesses develop their brands, we divide the process into three phases. The first phase is getting your brand strategy right and aligned with your business objectives. Second is developing all the tools you will need to communicate the brand, such as your logo, tagline and website.

Website Development

Build business credibility, enhance your online presence and build a strong relationship with your customers.
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Today, having a company website is as crucial as having a shop, office or telephone number. Research has found that 6/10 customers expect brands to have content online about their business. Why wait any longer your customers are looking for you! 

Not having a webiste means you could be loosing customers. Having a website means customers are always able to find you – anytime, anywhere. Even outside of business hours, your website continues to find and secure new customers. It offers the user convenience as they can access the information they need in the comfort of their own home, with no added pressure to buy

Search Engine Optimization

One of the biggest advantages of SEO is that it doesn’t involve paying for ad space. Increase your visibility on the internet.
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SEO will certainly improve a website’s overall searchability and visibility, but what other real value does it offer? Why is SEO so important?

We know that a clear majority of the world that has access to the internet is visiting Google at least once a day to get information.

Being highly visible as a trusted resource by Google and other search engines is always going to work in a brand’s favor. Quality SEO and a high quality website takes brands there.

Copywriting & Strategy

Using copywriting techniques to further reach your audience, focusing on core strategies by applying content creation as part of the marketing process to increase user engagement.
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Persuasive, good copy that converts boils down to understanding how to trigger the right emotions that will induce a potential customer to want to buy from you as a business owner.

Copywriting can make or break your business. Your skills, directly and indirectly, impact how well you communicate with your customers. Good writing brings out emotions, answers questions, and leads users toward the sale.

Workshops & Training

Improving communication skills by attending workshops to gain expert knowledge and networking with others.
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Training your staff these days is something that is ignored. We at Simpletin Consulting believe that this is the best way to make sure your business is functioning effectively by using the knowledge and experience of the workforce.

Most operational staff complain about the lack of traning which has an impact on staff motivation. We help provide the best strategy in engaging your worksforce on training new processes, new technology, policies and procedures. 

A well trained workforce increases brand loyalty from customers and that means more business or a better service to your customers.

Email Marketing

One of the advantages of email marketing is its lower costs. It helps build a relationship with customers that are already engaged.
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Email marketing automation allows you to automate your sales cycle. Your business can use email automation tools to develop email drip campaigns, which automatically send email messages to individuals on a set schedule, helping you create automatic touch points with customers.

When done right, email marketing lets businesses reach the right person, with the right offer, at the right time. Your customers like to know that you’re thinking about them. They want to be made aware of the latest that’s happening in your business. Why wouldn’t you keep them up to date, if that’s what they want?

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Ready To Make A Change?

Let’s Build Together!